About Tupperware

WORLD CLASS BRANDS

For over 60 years, Tupperware has been creating a niche for itself in the business world, making a difference to the lives of millions through its innovative storage products and extremely attractive business opportunity. In recent years, Tupperware has made tremendous inroads into becoming a true global entity. In 2000, Tupperware brands corporation acquired Dallas-based BeautiControl, followed by the acquisition of the Sara Lee Corporation’s direct selling business in 2000. These advancements brought an increasing product diversity to brand Tupperware. In order to reflect this diversity, Tupperware Corporation changed its name to Tupperware Brands Corporation in 2005.

These acquisitions were in line with the Company’s corporate strategy to add premium consumable items to their product category mix. They also boosted the Company's global portfolio to eight champion brands and changed the Tupperware Brands Corporation into a multi-brand, multi-category, direct sales conglomerate with a worldwide sales force of over 2 million.

Despite the success and astounding growth of Tupperware Brands, the Company’s mission and passion to enlighten, educate and empower customers and their families tops the priority list.

Enlighten To share insights & provide products and knowledge that makes life simpler and more enjoyable for families.

Educate To provide smart, simple solutions that enable customers to save time, money and effort while leading active and healthy lives.

Empower To better the lives of women by giving them the confidence to live with respect in the society and becoming independent.

To date, the Tupperware Brands portfolio of direct selling companies incorporates Tupperware, BeautiControl, NaturCare, Nutrimetics, Fuller Cosmetics, Nuvo, Avroy Shlain and Swissgarde - each with their own product lines, sales methods and structures for the markets.

                      Tupperware Heritage

The Father figure

Earl Silas Tupper(1907-1983)

An American innovator and amateur inventor with many a strange idea, mostly of practical utility, was a creative and adamant man whose acumen showed in the creation of ordinary and familiar household products that combined thrift with post war (WW II) yearning of modernity and modernization.

While polythene was being perfected, Tupper started working as a model maker in Leomister, Massachusetts, under license of the chemical giant Du Pont in 1937. The discovery of Nylon would later be attributed to Du Pont. And having familiarized with the first plastics, he founded in 1939 “Tupper Plastics Company”.

The Mother of Sales

Brownie Wise

True to her name “Wise”, this remarkable young woman revolutionized the selling of Tupperware products, when the tried and tested methods of selling failed to achieve the desired results for Tupperware, with her direct one-to-one sales method, post 1949.

Brownie Wise with her PolyT Parties broke all sales records, when she convinced Tupper to change his distribution system radically by only using home parties and Tupperware Hostesses who would demonstrate the products to a select group of female friends.

The Legacy

The confluence of a revolutionary product and it’s unique utilitarian designing based on a simple principle of  “what you see, is what you get”, along with perfection of home-based sales technique of a cross cultural home party philosophy, Tupperware has since its inception become a cult through several decades and still on the top of its game.

source www.tupperwareindia.com/history

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